Dominate the Russian Market with Yandex Ads
We Increase Your Ad Conversions by 65%

There is no mandatory lower limit to advertise on Yandex. However, we recommend starting with a budget suitable for your sector and goals to allow the algorithm to collect data and generate meaningful results. Our experts will analyze the competition in your sector to calculate the starting budget where you can get the highest yield for the lowest cost.

As soon as Yandex ads go live, traffic to your website starts. The first two weeks are generally considered as a 'learning phase', and at the end of this period, the data begins to clarify. Due to the effects of our campaign optimizations, a stable conversion graph and cost balance are achieved by the end of the first month.

The process begins with a meeting we conduct to understand your business goals. Then, we set up the account, determine the strategy, and complete the technical integrations to launch the ads. Throughout the working period, we manage the entire process in constant communication with your dedicated account representative.

We offer full transparency for all your advertising expenses and performance data. Through the special panels we provide or weekly/monthly detailed reports, you can see exactly where every penny is spent and how much conversion is achieved. The ownership of the advertising accounts always remains with you; we only take management authority.

In many sectors, Yandex's cost-per-click (CPC) can be 30% to 50% more favorable compared to Google Ads. Especially in Turkey, thanks to the use of Yandex Navigation and specific user demographics, higher conversion rates can be achieved with less competition. However, this situation can vary based on the sector.

We typically recommend a minimum working period of at least 3 months to achieve success and optimize data. However, as 212 Medya, we trust the quality of the services we offer and aim to retain our brands not with long-term contracts but with the high performance they receive. Flexible working models are available.

Yes, we specialize in ad management at an expert level in markets where Yandex is strongest, such as Russia, Kazakhstan, and Belarus. To overcome the language barrier in these regions, we prepare advertising texts suitable for the local language and optimize campaign structures according to cultural habits. We provide full support for your global export goals.

Yandex Metrica allows you to see user behavior on your site (heat maps, session recordings) in minute detail. Without this setup, it is impossible to understand which ad generates sales. As 212 Medya, we build all our advertising processes on the in-depth data analytics received from Metrica.

Absolutely. We take over the management by reviewing your existing account without losing historical data. As a first step, we conduct an 'account health check' to identify past mistakes and quickly take improvement actions.