/Shopify & Trendyol Certified E-Commerce Consulting/
Don't waste time with low conversion rates and high ad costs. As 212 Medya, we transform your store into a highly profitable sales machine with our data-driven strategies.
Success in e-commerce is more than just setting up a website. The right product, the right marketing, efficient operations, and a loyal customer base... We are with you in every area of e-commerce with our 25+ years of experience.
01/E-COMMERCE GROWTH FOCUSED ON EFFICIENCY
Increasing e-commerce sales is not just about attracting more traffic; it is the art of stopping leaks in your store and converting visitors into loyal customers. At 212 Medya, we implement a holistic consulting model that ensures every penny of your advertising spends returns to you as sales by optimizing your advertising expenditures through ROAS and CAC metrics.
By analyzing the cart abandonment rate in your store, we identify at which stages users drop off, and by thoroughly examining your existing sales data and advertising account history, we determine the technical barriers to growth.
We create a special setup that combines Google Shopping’s purchase-focused power with Meta’s audience depth; at this stage, we ensure your site becomes sales-ready through optimization work on product page conversions.
We monitor the live performance of your campaigns daily, managing operations with dynamic reporting that keeps your cost per sale in check while reallocating budgets to scalable channels.
Hundreds of brands from various sectors are growing with us
02/E-COMMERCE GROWTH GUIDE
Simply driving traffic to your digital store is not enough; you need to create a profitable growth cycle by optimizing the right metrics.
E-commerce consulting is a professional guidance service that improves your business's performance in digital sales channels by analyzing it from a holistic perspective. It identifies bottlenecks that hinder your growth, from technical infrastructure deficiencies to inefficient use of marketing budgets, and presents a solution-oriented roadmap.
E-commerce success is directly related to the number of visitors coming to the site, the conversion rate of these visitors into customers, and the average cart value of each transaction. Managing these three key metrics in a balanced way lowers your advertising costs while sustainably increasing your total revenue.
Below, you can find the growth levers that will create the highest impact according to the current stage and goals of your business.
| Growth Lever | Affected Metric | Case Studies | Priority Time |
|---|---|---|---|
| Conversion Rate Optimization | Conversion Rate | A/B testing, checkout page optimization | When traffic volume matures |
| Performance Marketing | Visitor Count | Google Ads, Meta ad optimization | When rapid growth is desired |
| Marketplace Management | Visitor and Sales | Store opening, product listing optimization | In the phase of expanding market share |
| Email and CRM Automation | Average Cart and Loyalty | Abandoned cart reminders, personalized offers | When customer data accumulates |
| Loyalty and Repeat Purchase | Lifetime Value | Exclusive discounts, point systems | After a customer base is established |
212 Medya maximizes your brand's efficiency by setting up this structure according to the needs, sector, and budget of each business with professional consulting.
03/Our Promise
We deploy our quarter-century of experience to ensure that every penny of your investments turns into measurable value.
We enable you to utilize the new sales features of the platforms before your competitors.
All our setups and optimizations are fully compliant with platform standards and approved.
We complete marketplace and site integrations within hours without technical disruption.
04/Investment
Three package options most suitable for the scale and goals of your business. No setup or hidden service fees.
Strategy and planning-focused introductory consulting package
Most popular consulting package focused on active optimization and growth
Multi-channel, large-scale, and corporate consulting package
Track your advertising results instantly from your panel, not prepared fixed data. Direct data from official systems.
We do not create binding contracts for you. We know we will achieve customer continuity when success arrives.
Periodically share what needs to be done and what we are doing with real data, without drowning in technical terms.
Monthly invoicing that you can easily show in your accounting expenses. We prevent VAT or withholding confusions.
We strive to ensure that everyone, regardless of being a large or small customer, gets value for the money spent on advertising.
We do not publish or manage ads for grey or illegal sectors that do not comply with advertising policies.
05/Problem
Without the right data tracking and strategy, your investments get lost among untargeted audiences.
06/Service Structure
07/Why 212 Medya
Your processes are managed not by "learned" individuals, but by experts certified by Google and Meta.
We offer custom designs that reflect the power of your brand, featuring a high click-through rate and user-friendly interfaces.
We measure sales and forms accurately with conversion APIs (Server-Side) and advanced pixel integrations.
With our live panel, we show you where your budget is going and which campaigns are generating profit 24/7.
08/How We Work
We start by analyzing your current situation, past data, and competitor strategies. We identify errors.
We draw a custom roadmap that aligns with your business goals and perform necessary technical coding and pixel setups.
We launch campaigns or projects and test different visual, text, and audience combinations to find the lowest costs.
We gradually scale successful campaigns, presenting the return on investment (ROI) with transparent reports to foster growth.
09/Results
Bottlenecks on the payment page were eliminated, and the add-to-cart rate was optimized with dynamic remarketing strategies.
After starting to work with 212 Medya, our e-commerce revenue tripled within 6 months. We didn't expect that they could utilize our ad budget so efficiently.
10/Frequently Asked Questions
You can find everything you wonder about our services and processes here.
Our consulting fees vary based on your brand's current volume, target sales figures, and the diversity of channels to be managed. In addition to a fixed management fee, we can also offer performance-based models in certain projects as a demonstration of our confidence in our success. Our goal is to create a sustainable cost structure that ensures every penny you spend returns multiplied.
Typically, we start gaining momentum within the first 30 days through technical improvements and advertising optimizations on your site. Significant and sustainable increases in turnover become clear from the third month as our strategy fully takes shape. During this period, we regularly share progress reports with you every week.
First, we hold a meeting where we listen to your brand and goals, then we prepare a comprehensive audit report. Once an agreement is reached, a dedicated account manager and expert team are assigned to you; all communication continues seamlessly via Slack, WhatsApp, or email. We progress towards goals by continuously updating our strategy with weekly and monthly meetings.
All advertising accounts are created in the name of your brand using Google Analytics and other measurement tools, and ownership remains with you. We only optimize these accounts with 'administrator' access; thus, the entire process is transparent, and your data is always under your control. In case of agency change, you can continue your process without any data loss.
We have in-depth expertise in popular local and foreign ready infrastructures such as Shopify, Ticimax, IdeaSoft, T-Soft, as well as WooCommerce, Magento, and custom software sites. We know the SEO and advertising integration requirements of each platform and make the necessary adjustments with our technical team to ensure you get maximum performance from your infrastructure. We also provide consultancy in infrastructure transition processes to prevent data loss.
Since digital marketing and e-commerce consultancy is a marathon, it takes time for strategies to bear fruit; therefore, we generally recommend minimum collaborations of 3 or 6 months. However, due to our confidence in the quality of service we provide, we proceed with a focus on satisfaction rather than strict and binding contracts. You have the flexibility to terminate the collaboration with a specified notice period at any time.
The advertising budget is determined entirely based on your goals and the level of competition in your industry. At 212 Medya, we simulate the most efficient budget based on your current turnover and the growth rate you aim for. We manage your budget not as an expense but as a measurable investment, tracking the return on each lira.
Yes, our e-commerce consultancy is a holistic approach that encompasses not only your own site but also your presence in marketplaces. We ensure simultaneous growth in all your sales channels through marketplace advertising management, product listing optimization, and buy-box strategies. We design the balance between your own site and the marketplace with a focus on profitability.
We prepare a professional transition plan without interrupting your process with your current agency. By analyzing the historical data of your advertising accounts, we identify mistakes and revise them according to our 'best practice' standards. Typically, these transitions provide a performance increase starting from the first week due to the correction of setup errors.
11/Contact
Tell us your goals; let's present your data-driven E-Strategy that will multiply your revenue within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul
