/Google Partner Approved YouTube Advertising Management/
Harness the power of your video content to reach the right audience at the right time. Let’s engrave your brand in the minds of millions without wasting your ad budget.
Tell the story of your brand on YouTube, the world's second-largest search engine. Reach the right audience with unskippable, in-stream, and video discovery ads, increasing your brand awareness and sales.
01/STRATEGIC SUCCESS IN VISUAL COMMUNICATION
The key to success in the advertising process on YouTube is the algorithm successfully connecting your video content with the right users. Using the Google Ads infrastructure, we effectively manage your budget with techniques focused on cost per view (CPV) while bringing your brand to relevant audiences with TrueView or bumper formats. Not only do we ensure views, but we also complete the conversion funnel by attracting previously engaged users to your site through remarketing lists.
We lay the foundation of our YouTube advertising strategy by optimizing the data flow between Google Ads and the YouTube channel. To understand your target audience's behaviors, we either analyze your existing channel data or configure conversion tracking codes for a new setup.
To enhance the impact of your content, we select the most suitable format from TrueView or bumper ad formats. With detailed remarketing lists and interest-based targeting, we direct your budget towards the audience with the highest potential for your product or service.
After the campaign is launched, we intervene daily to minimize cost per view. By regularly analyzing the obtained view data and user interactions, we implement updates that will maintain the campaign's momentum.
Hundreds of brands from different sectors are growing with us
02/Our Promise
We aim to turn every penny of your budget into measurable value and promise a net increase in efficiency in 3 months.
Campaign management by professionals certified by Google.
The opportunity to access YouTube's new advertising features before your competitors.
We provide quick solutions by granting direct access to Google teams for technical issues.
03/Pricing
Three package options that best suit your business goals and budget. No setup or hidden service fees.
Ideal starter package for small businesses new to YouTube video advertising
The most preferred package for service promotion and e-commerce sales-focused brands
Corporate package aimed at intensive video production, constant access, and brand awareness
Track your advertising results in real-time from your dashboard, not from prepared fixed data. Direct data from the official reporting system.
We do not make contracts that bind you. We know that when success comes, we will achieve customer continuity.
We periodically share what needs to be done and what we have done with real data, without drowning you in technical terms.
Monthly invoicing that you can comfortably show in your accounting expenses. We prevent VAT or withholding tax complications.
We strive to ensure that everyone, regardless of being a large or small client, receives the value for their ad spending.
We do not publish or manage advertisements from gray or illegal sectors that do not comply with advertising policies.
04/Problem
Without proper targeting and eye-catching visuals on social media and search engines, a significant portion of your budget is wasted.
05/Advertising Models
06/Why 212 Medya
Your ads are managed not just by 'learned' individuals but by experts certified by Google and Meta.
We provide professional graphic design and video creative support that fully complies with the visual structure of the platforms.
We measure advertising sales and forms accurately with advanced tracking codes and Conversion API (Server-Side).
We let you see where your budget is going and which campaigns are bringing profits through our live dashboard 24/7.
07/How We Work
We start by reviewing your existing ad accounts, historical data, and competitor strategies. We identify faulty setups.
We create a customized roadmap suitable for your business goals; we accurately set up pixel and conversion tracking integrations.
We launch campaigns and test different visual, text, and audience combinations to find the lowest cost combinations.
We gradually scale successful campaigns, providing transparent reports on return on investment (ROI) to facilitate growth.
08/Results
TrueView In-stream ad models were optimized with interest-based targeting and lookalike audience strategies.
While reducing our costs by 35% in YouTube ads, they doubled our view rates. Thanks to the team’s data-driven approach, we feel that we are getting the value of every penny of our budget.
09/Frequently Asked
You can find everything you are curious about our services and processes here.
There is no fixed price on YouTube; it typically operates on an auction basis through cost per view (CPV) or cost per thousand impressions (CPM). You set your budget, and you only pay when your ad is watched or interacted with. At 212 Medya, we lower your unit costs by optimizing for maximum reach with a minimum budget.
Data starts appearing on our dashboard as soon as your ads are approved and go live. Although there is a learning phase in the first 1-2 weeks, an increase in website traffic and brand awareness is observed from day one. The complete effectiveness of the campaign and the settling of targeting optimizations typically become clear by the end of the first month.
The process begins with a briefing meeting where we understand your business goals. We share a strategy document that includes account setups, target audience analyses, and our creative suggestions. Upon your approval, we launch the campaigns and manage the process transparently with regular reporting and video meetings.
You have 24/7 access to the Google Ads panel, with no hidden data. Additionally, in the detailed monthly reports we prepare, we do not just present the numbers but also explain what these numbers mean for your business and what our next steps are. Transparency has been our fundamental principle for over 10 years.
No, in the 'Skippable In-stream' ad model, you do not pay if the user skips the video before 30 seconds or does not interact with the video (such as clicking a link). This means your ads can actually showcase your brand to thousands for free (awareness). You spend the budget only for genuinely interested viewers.
We adopt a flexible working model but recommend a minimum collaboration period of 3 months for the data to become meaningful in digital advertising. This duration is ideal for both the algorithm to learn and for A/B testing results to come in. However, if you are not satisfied, you always have the right to cancel in accordance with the contract terms.
The budget varies entirely based on your industry, goals, and competition rate. For small-scale trials, modest daily budgets can be started, but a strategic investment should be planned to reach wider audiences. Our experts can prepare a free projection to determine the most suitable starting budget for you.
212 Medya is a performance agency; however, we provide consulting in video production processes through our creative partners. If you have existing videos, we offer technical support to make them suitable for YouTube formats (trimming, adding subtitles, creating cover photos). If professional video shooting is needed, we direct you to the right solution partners.
We take over the authorization of your existing ad accounts while always keeping ownership with you. By reviewing your past data, we analyze where mistakes have been made or which areas have potential for improvement. Without disrupting your workflow, we manage a professional transition process to elevate your ad performance from where it left off.
10/Contact
Tell us your goals; let’s present your custom, data-driven YouTube Ads strategy within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 Istanbul
