Corporate Clients don’t decide on Social Media,
They decide on LinkedIn.

LinkedIn allows you to perform very precise targeting based on title, company, and industry thanks to its professional database. Although cost per click may seem high compared to Google or Facebook, the cost per 'qualified lead' is generally much more advantageous because the audience reached consists of decision-makers. What matters is not the raw click price but the profitability of the resultant sales.

The first two weeks after the campaign setup is termed the 'learning phase.' The first qualified leads typically start coming in within the first few days, but the full strategical performance and effectiveness of data-driven optimizations usually take a month to manifest. With consistent effort, a stable flow of qualified leads can be achieved by the end of the third month.

Initially, we hold an introductory meeting to listen to your business goals and target audience. We then prepare a custom strategy document and budget plan; upon your approval, we complete the technical setups (tags, forms, creatives) and go live. You will stay in continuous contact with your assigned account manager throughout the entire process.

Transparency is one of our core principles, and we provide digital panels where you can track all data in real-time. At the end of each month, we prepare a detailed performance analysis sharing how much each campaign spent and how many quality contact forms it brought in. Our reports focus on tangible business successes rather than complex technical terms.

The LinkedIn Insight Tag is a small piece of code we add to your website that allows us to measure the true success of your ads. With this code, we can track professionals who visit your site, see which ad converted to a sale, and retarget individuals who visited your site (retargeting). Progressing with ad management without this technical setup means proceeding blindly.

At 212 Medya, we trust our performance, which is why we do not bind our clients with long-term and rigid contracts. Although we usually recommend at least a 3-month startup period for the strategy to take hold, you can terminate our collaboration with a certain notice period if you are unsatisfied. Our aim is to retain you not with a contract but with the results you receive.

Although the LinkedIn platform sets daily minimum budget limits, it is necessary to start above a certain level monthly to collect meaningful data and feed the algorithm. Depending on your industry and competition, we, as 212 Medya, recommend starting with a monthly advertising budget of around 15,000 TL to 20,000 TL for sustainable success. Tests can be conducted with smaller budgets, but budget planning is critical for large-scale results.

On the B2B side, we typically get the highest efficiency from 'Lead Gen Forms' and 'Sponsored Content' models. These forms allow users to share their information without leaving LinkedIn, which can increase conversion rates by 2-3 times compared to website referrals. However, video or message ads can also be included in the strategy for brand awareness.

The transition process is quite simple; it is sufficient to give access to 'Campaign Manager' on your existing advertising account. By analyzing your past data and the strategies of the previous agency, we determine where mistakes were made or which areas can be improved. We take over your ads without any data loss and transition to a more performance-oriented structure.