Establishing Data Pool and Integration
We are building a centralized data architecture that will feed our AI algorithms by combining scattered advertising data, web behaviors, and existing CRM records.
/Google Cloud AI & OpenAI Partner Approved Consultancy/
Traditional marketing methods can no longer keep up with demand. Instead of getting lost in data piles, use the predictive power of artificial intelligence to find your target audience before they search for you.
Are you making your marketing decisions based on intuition? Predict customer behaviors with artificial intelligence, automatically optimize your advertising campaigns, and maximize your return on investment (ROI).
01/AI MARKETING TRANSFORMATION
Incorporating AI into your marketing strategies is not just about using automated tools; it's about transforming the messy data you have into a meaningful prediction mechanism. By merging all the data flowing from your CRM, web analytics, and advertising platforms into a single pot, we create predictive customer segmentation. This allows us to automate personalization scenarios, building a structure that offers tailored solutions to potential customers before they express purchase intent.
We are building a centralized data architecture that will feed our AI algorithms by combining scattered advertising data, web behaviors, and existing CRM records.
Through predictive analyses we apply to the data sets, we identify groups with high loyalty potential and deploy personalized marketing automations specific to these groups.
We continuously update the outputs of the system we established with live test-learn loops, dynamically optimizing your strategy based on performance data to maximize efficiency.
Hundreds of brands from different sectors are growing with us
02/FUTURE MARKETING TECHNOLOGIES
The modern marketing ecosystem is shaped by intelligent systems that process data and accelerate decision-making. You can explore the key application areas that will increase your business efficiency below.
AI consultancy manages manual data analysis and content preparation processes with machine learning models. These systems turn customer behavior predictions into intelligent workflows that optimize repetitive tasks on their own.
Success comes from integrating these technologies into a framework aligned with corporate goals, rather than using disconnected tools. While including AI in your plan, it is critical to focus on the decision-making ability over the target audience rather than the speed of production.
You can see the benefits and focus areas provided to your business by AI-supported core functions in the table below.
| Application Area | Problem Solved | Example Application | Who It Is Suitable For |
|---|---|---|---|
| Prediction and Segmentation | Customer churn and low engagement | Behavioral prediction models | E-commerce, SaaS, retail |
| Content and Personalization | Low content efficiency and relevance | Dynamic text and visual production | Digital media, content agencies, brands |
| Ad Optimization | High costs and inefficient targeting | Real-time budget management | Performance marketing, e-commerce |
| Marketing Automation | Operational workload and slowness | Intelligent customer journey setups | B2B, subscription systems, service sector |
| Analysis and Reporting | Getting lost in data piles | Automated insights and prediction reports | Marketing managers, data analysts |
212 Medya enables you to achieve success by structuring this framework with professional consultancy tailored to your business's specific needs, industry dynamics, and growth objectives.
03/Our Promise
We mobilize our quarter-century experience so that every penny of your investments turns into measurable value.
We process your data with the highest security standards on the OpenAI and Google Cloud infrastructure.
We provide the advantage of using the marketing tools recently released by Google and OpenAI before anyone else.
Our team holds internationally recognized certifications in artificial intelligence integration and data science.
04/Investment
Three package options tailored to the scale and goals of your business. There are no setup or hidden service fees.
Starter package to introduce your business to artificial intelligence
The most preferred package to automate your business processes
Completely custom AI models and deep learning integrations
Track your advertising results instantly from your panel, not prepared fixed data. Direct data from official systems.
We do not make contracts that bind you. We know we will achieve customer continuity when success comes.
We periodically share what needs to be done and what we have done with real data without drowning in technical terms.
Monthly invoicing that you can easily show in your accounting expenses. We prevent VAT or withholding complexities.
We strive to ensure that everyone, regardless of whether they are a large or small client, receives value for the money spent on advertising.
We do not publish or manage ads for sectors that are gray or illegal and not suitable for advertising policies.
05/Problem
Without proper data tracking and strategy, your investments will get lost among untargeted audiences.
06/Service Structure
07/Why 212 Medya
Your processes are managed by not just 'learned' individuals, but experts certified by Google and Meta.
We offer custom designs that match the strength of your brand, with high click-through rates and user-friendly interfaces.
We measure sales and forms accurately with Conversion API (Server-Side) and advanced pixel integrations.
We provide 24/7 monitoring of where your budget is going and which campaigns are generating profit through our live panel.
08/How We Work
We start the process by examining your current status, past data, and competitor strategies. We identify the errors.
We draw a custom roadmap aligned with your business objectives; we perform necessary coding and pixel installations.
We launch the campaigns or projects and test different visual, text, and audience combinations to find the lowest costs.
We gradually scale successful campaigns, providing transparent reports to grow the return on investment (ROI).
09/Results
Using predictive analysis models, we created dynamic AI advertising campaigns targeting the audiences with the highest purchasing tendencies.
Thanks to AI marketing consultancy, we reduced our advertising costs by 30% while doubling our sales. 212 Medya's vision has taken us far ahead of our competitors.
10/Frequently Asked Questions
You can find everything you wonder about our services and processes here.
Our service fee is determined by your brand's scale, data volume, and the depth of integration required. Instead of offering a single package, we optimize your budget by selecting modules that will truly add value to your business. After a detailed discussion, we provide a transparent pricing tailored to your brand.
Initial improvements in the process usually manifest within the first 3 months through data cleaning and advertising optimizations. However, it requires a period of 6 to 12 months for AI models to fully learn and transform into a sustainable growth engine. During this time, we report developments with concrete data every month.
The process begins with a kickoff meeting attended by a senior strategy expert and an AI engineer assigned to your brand. We then analyze your current situation by applying our 6-step methodology and present a customized roadmap for your approval. After approval, we enter the integration and continuous optimization phase, progressing with weekly synchronization meetings.
All our data and actions are completely transparent; we set up a live dashboard tailored for you through Google Looker Studio. You can monitor the impact of AI on performance, the efficiency of ad spending, and conversion rates 24/7 in this panel. Additionally, we update the strategy together through monthly in-depth analysis meetings.
Without being tied to a specific platform, we choose the set of tools that will yield the best results. We incorporate Google AI, Meta Lattice, OpenAI (GPT-4), Midjourney, and custom machine learning models into our strategy. Our goal is not just to use these tools but to achieve unique results by leveraging your brand's data sets.
Due to the nature of AI projects, which require time for data collection and model training, we generally recommend partnerships of 6 or 12 months. However, we provide flexibility by establishing an initial 3-month "pilot application" period for teams to get to know each other. We believe that long-term success comes from continuity.
Your advertising budget should be directly proportional to your goals, but a certain data density is necessary for AI models to work efficiently. Typically, the impact of AI optimization is much more striking in brands with an average monthly advertising expenditure. We determine the most suitable budget allocation together during the analysis phase.
Data security is our top priority; we conduct all our processes in compliance with KVKK and GDPR. We have strict protocols for anonymizing data transferred to AI models and processing it on secure servers. Your brand's private data will never be used without permission for the general training of third-party models.
Rather than conflicting with your current agency, we can guide them on AI strategy or simply act as an AI-focused consulting layer in the process. With 10 years of corporate experience at 212 Medya, we have a culture of working in harmony with different teams. Our goal is to enhance your brand's overall digital efficiency.
11/Contact
Tell us your goals; we can present you with a data-driven Future of Marketing: AI-Powered Marketing Consulting strategy tailored to your brand within 48 hours.
Kurtköy, Aeropark, Yenişehir, Osmanlı Blv. No:11, 34912 İstanbul